The family was selling their gift package to customers one at a time, then in 2007, Jennifer Garner was photographed carrying an Elf on the Shelf package. Shortly after, the TODAY Show aired a segment ...

But he says the biggest challenge for parents is that they have to think about Santa Claus, global trends such as elf on the shelf and this demands so much creativity when they have nothing left ...

Elf on the Shelf printables are the secret weapon every busy parent needs to keep holiday magic alive. These quick and easy printables make it simple to plan fun Elf on the Shelf activities without ...

In just two decades, The Elf on the Shelf has become a cultural icon, with 28.3 million Elf dolls and pets sold globally since 2005. The mischievous elves have appeared in everything from cereal ...

Christmas games plus Elf on the Shelf equals tons of fun ... And where’s that music coming from? When they put the two together, kids have found the Elf! You can even try some of these Christmas ...

With less than 100 days until Christmas, together with The Lumistella Company – the creators of the beloved family tradition The Elf on the Shelf – the Caribbean’s family-friendly resorts ...

Reindeer on the Roof Santa in the Chimney Elf on the Shelf Coal in the Stocking Millions of families participate in the Elf on the Shelf tradition. Once placed on display on a shelf or other ...

Based on the beloved 2003 hit movie, Elf features songs by Tony Award nominees Matthew Sklar and Chad Beguelin, with a book by Tony Award winners Thomas Meehan and Bob Martin. Elf is directed and ...