The company stopped using the semi-apologetic slogan "If You Haven't Looked at a Ford Lately, Look Again," in April. The new slogan is vital as the company launches important models for its future ...

Ford has adopted a new ad slogan designed to ward off complacency after successful run of nearly six years. The company is reportedly retiring its "Drive One" tag line for "Go Further," which will ...

It is notable that Ford's slogan doesn't say 'See The Difference'. Instead, it invites you to 'feel' the cars: to try them out and respond to them in both a tactile and emotional way. Tactile in the ...