And customer loyalty cards, while rewarding shoppers with discounts and deals, are one easy way for companies to collect data on a large scale. After the launch of Tesco Clubcard in 1995 ...
Now the use of the big yellow label has extended to other in-store discounts - specifically lower prices targeted directly at loyalty card holders. The colour is carefully chosen. It is supposedly ...
What data people were willing to share also varied: for example, people were happier sharing loyalty card data (51.8%) than social media data (30.4%) for research purposes. In general, people ...
What data people were willing to share also varied: for example, people were happier sharing loyalty card data (51.8%) than social media data (30.4%) for research purposes. In general, people ...