When James Naismith invented basketball, it was essentially to be a safer alternative than football. Fast forward a ...

On this day in Boston Celtics history, Hall of Fame coach and general manager Arnold "Red" Auerbach coached his first regular-season game with the storied franchise. Recently hired by the team's ...

Local advertising agency Hill Holiday honored the Celtics with special cigars, and made sure Shaquille O'Neal and Charles ...

Few images loom larger in the mythology of the Boston Celtics than legendary head coach Red Auerbach lighting up a victory cigar. The ritual was the ultimate act of showmanship, and something has ...

Boston Celtics forward Larry Bird smokes Celtics' Red Auerbach's cigar after the Celtics won the 1981 NBA Championship. Photo by Frank O'Brien/The Boston Globe via Getty Images) It's difficult to ...

The two iconic clubs have faced off 12 times in the Fall Classic -- but not since 1981, when the world was a much different place.

Red Auerbach’s signature is just above the No. 6 along the halfcourt line. The floor is a lighter shade of green than last year’s court, and the gold stripe running across the court has been ...

It’s a lifestyle. I think the quote that Red (Auerbach) said, ‘The Celtics are a way of life,’ is true. And that’s something I don’t take lightly.” After keeping details of their new ...

It’s a lifestyle. I think the quote that Red (Auerbach) said, ‘The Celtics are a way of life,’ is true. And that’s something I don’t take lightly.” Mazzulla would know. The Johnston ...