A Nike rebrand is not only imminent but necessary as the brand has "lost its obsession with sport," new CEO Elliott Hill said ...

Sports marketing continues to play a diverse and increasingly important role in the marketing mix for brands. So what are the ...

Thanks to players such as Pat Cummins, Cam Green and Ellyse Perry, cricket is now considered a “glamour” sport. And luxury ...

About two years ago, a federal trial court judge in Pennsylvania issued a preliminary decision that scared major colleges and ...

From the shocking NBA ratings plunge to Caitlin Clark's meteoric rise, here's your ultimate guide to the biggest ...

IN September 2024, Western Sports — a distributor of sporting goods in Jamaica — marked 50 years in operation. From its its ...

As a style shopping writer, even I find it tough to keep up with the endless number of women’s clothing brands out there. It ...

San Francisco 49ers quarterback Brock Purdy gifted his offensive line nine brand-new cars for Christmas as he is expected to ...

In 2024, the sports betting status quo was cemented in Florida through the courts, including the U.S. Supreme Court.

Leighton Need started his own clothing line, Mountain Eclipse, after asking his grandad for a small investment last year ...

Two shoes, one fine: The NFL docked #Eagles QB Jalen Hurts $5,628 for violating the league’s uniform and equipment rules in ...