Yum China’s CEO spends hours observing customers eat—and it’s inspired some crowd-favorite menu launches at KFC and Pizza Hut ...

Taco Bell continues to drive Yum!'s performance with strong sales growth, innovation, and value promotions, contributing 75% ...

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...

Which has us pretty nervous about Taco Bell’s latest retro menu release — the Decades Collection, four dishes made popular in ...

Taco Bell (YUM) is tapping into nostalgia with the return of some classic menu items, hoping to rekindle the magic for ...

If you’re one of the people who can’t get enough of the Bell’s fries and get them often, its latest Nacho Fries Lover’s Pass ...

The item was reportedly eliminated from most Taco Bell stores in the mid-90s but is now quietly being added back to menus.

While other fast-food brands have been struggling with sales declines and other financial woes, these two chains have been ...

KFC’s value meal did not turn its same-store sales declines around, but Taco Bell’s mix of menu innovation and value ...

Longtime fans of Taco Bell know that our love of living mas comes with its fair share of heartbreak. Since it was founded in ...

Snackolator, a popular food blogger, tried the dessert back in February and described the filling as “a thicker, creamy Baja ...