WASHINGTON (AP) — Those ever-present TV drug ads showing patients hiking, biking or enjoying a day at the beach could soon have a different look: New rules require drugmakers to be clearer and ...
Advertisment Key findings from Magnite’s study include: Ads on streaming TV are more memorable and impact purchase behaviours. Compared to video-sharing platforms (VSPs), streaming TV boasts ...
New FDA Rules for TV Drug Ads: Simpler Language and No Distractions WASHINGTON (AP) — Those ever-present TV drug ads showing patients hiking, biking or enjoying a day at the beach could soon ...