Local inventory ads and free local listings overview
The local inventory ads and free local listings add-on allow you to showcase your products and store information to nearby shoppers searching with Google. If your website doesn't contain inventory information for your physical stores, you can show your in-store inventory using a Google-hosted page for your store.
Approved local products - Google Merchant Center Help
In the “All products” tab, you can find the status of the product in the “Status” column. To determine what actions to take, review the list of products and errors in your Merchant Center account. To see errors, follow the instructions below: Go to Products in Merchant Center, then select the Needs attention tab.
Benefits of free local listings - Google Merchant Center Help
Free local listings are organic product listings on local surfaces across Google Search, Maps, the “Products” tab, and on the Google Business Profile. For example, See what's in store allows customers to find which products are available at your stores when looking at a specific store location and when searching for a product, and it will ...
How to fix: Missing in-store product price - Google Help
Navigate to Products in Merchant Center, then select the Needs attention tab. Use the filter icon above the table to find all products affected by your issue. Select the pencil icon next to a product. Submit the required price [price] attribute for this product in your local products feed and your local products inventory feed as required ...
How to upload your local inventory data to Merchant Center
Google automatically finds your products in-store availability provided in your online store and adds the information to Merchant Center. In order for your Merchant Center to be eligible for this method of adding inventory, you must be eligible for product page with in-store availability or store-specific product page with in-store availability ...
Eligible local products - Google Merchant Center Help
Eligible local products are those that are eligible to show in local inventory ads and free product listings. If you already provide inventory data for these products, you can start serving ads and local listings by following the other requirements listed below. How it works. A product is considered eligible when it meets 2 conditions:
Use a Shopping campaign to promote local inventory
Click Local products. Check the "Turn on ads for products sold in local stores" box. Click Save. Display your local inventory. Your products may appear in ads in a few different ways based on the type of inventory you submit to Google. You can specify which ad format you want to use for eligible inventory in your Shopping campaign.
Local inventory data specification - Google Merchant Center Help
Use this guide to format your local inventory information for Merchant Center. Google uses this data to know which stores have each of your products. Sharing your local inventory data in the correct format is important for creating successful ads and free listings for your products. In this article. Formatting your product data; Definitions
Local inventory ads on Google Ads FAQs
For Shopping campaigns, enable local products in the campaign settings, and leverage product groups to divide your targeted inventory by “channel”, selecting “local stores”. In Performance Max campaigns, go to asset groups > listing groups and subdivide inventory by channel > local stores.
Set up Google local inventory within the Google & Youtube app
How to set up Google local inventory. Follow the steps below to set up Google local inventory and promote your products locally: Launch the setup guide for Google local inventory. In the Google & Youtube app on Shopify, select the Overview tab. Scroll to the “Local inventory” section. Click Get started to go to the setup guide.