India has 547 million OTT users and 99.6 million active paid
Aug 21, 2024 · India has 547 million OTT users and 99.6 million active paid OTT subscriptions: Ormax OTT report 2024 The estimated 13.8% growth in India’s OTT audience universe vis-à-vis 2023 is entirely ...
Advertising, Media, Marketing, Digital & Agencies - afaqs!
1 day ago · afaqs! has been the consistent leader online when it comes to the Indian marketing, advertising and media space. It is also among the largest websites of its kind in the world.
Crocs, McD, Duolingo: Brands are queuing up to play the Squid …
Dec 11, 2024 · Ahead of Netflix's launch of Squid Game season 2 on December 26, 2024, the streaming giant has partnered with numerous brands to amp up the hype around the series.
Fossil taps Nick Jonas as 2025 brand ambassador - afaqs.com
Nov 14, 2024 · Nick Jonas will lead Fossil's global campaign in 2025-2026, focusing on music to align with the brand's audience interests and values, launching later in 2025.
JioStar is coming soon: Here’s what you need to know
Nov 13, 2024 · JioStar’s launch brings new leadership to the media giant, with Nita Ambani at the helm and industry veterans Uday Shankar, Kevin Vaz, Kiran Mani and Piyush Goyal in key roles.
Bacardi is cashing in on fruity flavours for Breezers as Indian tastes ...
Sep 10, 2024 · In navigating the competitive RTD landscape, Breezer has adopted a strategic marketing approach focused on accessibility and visibility. "Our main strategy is to ensure that Breezer is available ...
Festive trends shaping D2C digital marketing in 2024
Oct 29, 2024 · Online shopping and quick-commerce platforms have been shaping consumer buying trends over the last few years. With millions of consumers in a buying frenzy, this festive period is an exciting ...
Max Life becomes Axis Max Life Insurance - afaqs.com
Dec 13, 2024 · The refreshed brand identity features a new logo incorporating Axis's 'A' and burgundy shade. The blue represents trust and responsibility, while the burgundy adds modernity and distinction.
Focussed on content that AI can’t create: ImagesBazaar’s ... - afaqs!
Apr 19, 2024 · The ascent of generative AI presents a formidable challenge to stock photography websites that have long relied on acquiring licensing rights from professional photographers.
Explained: The Amazon miniTV and MX Player merger
Oct 7, 2024 · Amazon on Monday merged two free ad-supported video on demand (AVoD) services—MX Player and Amazon miniTV—into one service—Amazon MX Player. The global giant recently acquired certain assets ...