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Campaign's most-read features of 2024 | Campaign US
3 days ago · Campaign School Reports data found that the average price of pitching has risen by an average of 26% between 2022 and 2023. In September, Ben Bold spoke to Jason Foo, chief executive of BBD Perfect Storm, and Tom Trevelyan, brand director at Neverland, among others, about what agencies are doing to ...
Agencies' 2025 new biz pipelines are toasty according to latest ...
3 days ago · Compared to the outlook entering 2024, the sentiment is decidedly brighter. Half of respondents said 2025 feels much more active. This marks a shift from earlier in the year when economic uncertainty and the lead-up to the election created bottlenecks, ghosting and stalled opportunities, said Simone Oppenheimer Mandel, co-founder of NBZ Partner, a growth consultancy for the marketing industry.
Campaign US' top talks of 2024
8 hours ago · Campaign US takes a look back at our podcast conversations throughout 2024, including conversations with Dow Jones and Wall Street Journal CMO Sherry Weiss, AKQA president Tesa Aragones and Annex88 CCO Andre Gray.
The Work: the 15 most-read campaigns of 2024 | Campaign US
M&S Food enlisted veteran rockers Status Quo to help spread the message that the supermarket offered good value for money. In the social video, the band performed an updated version of Rockin' All over the World in a supermarket, with the lyrics amended to "Savings all over the store". Quo lead singer Francis Rossi opened with: "Oh here we are at M&S and here we go.
Campaign for Creativity | Campaign US
In-depth global advertising and marketing content from Campaign US, UK, Asia-Pacific and more.
Read the latest advertising industry news | Campaign US
The looming U.S. TikTok ban “feels like a defeat” for influencers, but creator marketing agencies predict a "resilient" recovery following short-term disruption.
Find out more | Campaign US
Campaign is dedicated to celebrating creative excellence across the communications industry while putting creativity firmly in a business context. Campaign US captures the evolution of professional creative services, with a particular focus on the United States. We serve as a resource to creative ...
The Lists 2024: Top five agencies | Campaign US
Dec 19, 2024 · It’s testament to the strength of Channel 4’s work that it makes this list, despite not having a creative leader for the final three months of the year. The publicly owned broadcaster’s in-house creative department continued to push boundaries, challenging itself, the …
Features - Campaign US
Financial profit is often attributed as the main reason agencies continue to work with fossil-fuel clients. Experts in the industry argue that stricter regulation and forward-thinking measures are needed to move away from agencies’ over-reliance on fossil fuels.