Creative Review
We look back at key trends and creative work from the last 12 months across design, advertising, photography, games, tech, and beyond
Jaguar mystifies with ‘reimagined’ brand identity
Nov 20, 2024 · The new identity was revealed during a briefing that appears to have been just as mystifying as the end product. How – or indeed whether – it will appear on the cars themselves remains to be seen. A new ‘design vision concept’ will be revealed during Miami Art Week at the beginning of December, though this seems unlikely to shed light on how the designs will be integrated into car ...
The Entertainer serves up a guilt trip for Christmas
Nov 18, 2024 · Creative team Matt Gay and Feargal Balance at adam&eveDDB say they wanted “genuine heartbreak but with a smile. We wanted a voice that encapsulated Ray’s character, something not cute or twee, and knew early on we wanted Baxter Dury.
The Monthly Interview: Dougal Wilson - creativereview.co.uk
Nov 6, 2024 · There was a moment while shooting Paddington in Peru where it dawned on Dougal Wilson that he was witnessing two of Britain’s most famous living actresses, Julie Walters and Olivia Colman, on screen together for the first time in history.
Channel 4 idents - Creative Review
The balance of different moods and tones across the idents was another key aspect, and the transitions between worlds were carefully designed to include overlapping elements, light spill and movement sympathetic to each environment, so that every scene feels surprising but not jarring.
How CALM moved away from mental health’s ‘sad lad’ image
Feb 25, 2022 · CALM partnered with car brand Seat on the ‘grow a pair’ mural in London “We mustn’t lose the humour, the anger, the originality, the kind of dance moves that you don’t really see being exhibited by charities,” says the CEO.
The chaotic, enduring visual legacy of the 1980s
Nov 11, 2024 · Author, editor and screenwriter Henry Carroll, known for his down-to-earth books on photography, has published a new title with Thames & Hudson called The 1980s: Image of a Decade. Adopting his usual no-nonsense approach to the art world, with this latest release he aims to deconstruct the ...
Beats on building a culture-led brand - creativereview.co.uk
Nov 13, 2024 · “With a lot of companies, either you have a great product and you’ve got to figure out the marketing, or you maybe don’t have the greatest product and you have to cover it up with great marketing,” says Chris Thorne, chief marketing officer and head of product at Beats.
Simon Bailly creates striking images set in a retrofuture world
Apr 21, 2021 · Growing up on the books of artist Tomi Ungerer sparked a desire within French illustrator Simon Bailly to tell tales through images. While studying illustration, the most important lesson he learned was about telling a story simply through one picture or a series of them.
Anyways Creative and Adobe Create: Adobe Creative Types
To help online magazine Adobe Create understand its audience better, Anyways Creative devised an online personality test for creatives. The test functioned as a useful, engaging tool for audiences to harness their creative potential while enabling Adobe Create to learn more about its readers and reach new audiences.